Boss: Why should I hire you as my consultant ?
Dogbert: I’ll use my special process of cognitive dissonance to improve employee morale.
Boss: How does it work ?
Dogbert: When people are in an absurd situation, their minds rationalise it by inventing comfortable illusion.
Boss: Okay, go for it.
Then …
Dogbert to an employee: Isn’t it strange that you have this dead end job when you’re twice as smart as your boss ? The hours are long, the pay is mediocre, nobody respects your contributions, and yet you freely choose to work here.
Employee: It’s absurd! No, wait. There must be a reason. I must work here because I love the work. I love this job.
Dogbert: OK, next.