Nyontek dari weblog Hermawan Kertajaya: The Ten Credos of Compassionate Marketing …
- Love your customers, respect your competitors
- Be sensitive to change, be ready to transform
- Guard your name, be clear of who you are
- Customers are diverse, go first to who really needs you
- Always offer a good package, at a fair price
- Always make yourself available, spread the good news
- Get your customers, keep and grow with them
- Whatever your business, it is a service business
- Always refine your business process, in terms of quality, cost, and delivery
- Gather relevant information, but use wisdom in final decision
