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Boss: Why should I hire you as my consultant ?

Dogbert: I’ll use my special process of cognitive dissonance to improve employee morale.

Boss: How does it work ?

Dogbert: When people are in an absurd situation, their minds rationalise it by inventing comfortable illusion.

Boss: Okay, go for it.

Then …

Dogbert to an employee: Isn’t it strange that you have this dead end job when you’re twice as smart as your boss ? The hours are long, the pay is mediocre, nobody respects your contributions, and yet you freely choose to work here.

Employee: It’s absurd! No, wait. There must be a reason. I must work here because I love the work. I love this job.

Dogbert: OK, next.

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